Praxair's medical gases serve a vital role in healthcare. Our engagement with Praxair began with interface design – develop a player application for their Grab 'n Go oxygen miniCD. Next came a marketing CD with animation, video, and a sophisticated cost/benefit analyzer onboard.
Then the big challenge – could we put their entire range of healthcare products on a CD as a printable database-driven catalog, with marketing and educational content throughout? We did it— that catalog is up to date right now, and Praxair has not spent a penny printing new catalogs.
media: multimedia CD-ROM, database-driven catalog on CD-ROM |